Tuesday, September 07, 2010
Features
On the iPad
Okay, we've spent the last several months exploring and developing things on the iPad tablet platform. While we don't want to sound like an Apple commercial, and we don't want to add needless volume to the noisy hype surrounding this new technology, and we don't want to sound like we've totally gone off our rocker, we do want to express our opinion...
izotz!prototype : Prototyping Large Websites
Very often the things that take the longest in any website project are creating pages, filling them with content, and organizing (then reorganizing over and over) the website architecture. Prototype is a tool designed to make that part of the process much quicker and easier, and enable non technical users to work together.
izotz!click - Building Online Marketing Campaigns
Online tools to help you build landing pages and marketing websites, split-test page performance, and create powerful online marketing campaigns.
Building Flash Websites
The Flash Website Builder module lets you create an instant flash website out of the static webpages in your izotz universe.
Wizard Module - Create Multi-step Pages to Display Info or Collect Data
Wizards have long been a powerful tool in guiding viewers through pages of information. If you are collecting info, a wizard can break a long form into user friendly steps. The Wizard Module lets you do all this.
Web Tracker Tools - Get More Out of Your Websites
Let your users tell you how you need to make your website better. The Web Tracker tool gives you real time feedback on how your visitors are using your websites. Use this information to fine tune your pages.
Want To Earn Commissions Selling Websites?
If you want to provide website building services from within your website, add this module and enable people to sign up with izotz, and collect a commission for every sign up.
Making Landing Pages
An important part of having your website work harder for you is making stand alone webpages that support your online marketing efforts. The Stand Alone Static Webpage Module can really help you do this.
Integrating Other Web Stuff Into Your izotz Universe
Most people have some kind of web presence. Some already have online stores, photo galleries, or other online things. It's not hard to integrate other websites into your izotz universe.
Why Would You Need More Than One Website?
It's hard enough to build and maintain one website, who in there right mind wants two? Or three? Or a dozen? If you really want to make the web work hard for you...
Are You Looking For the Competitive Edge in Your Business
The izotz tools are powered by a backend technology called the izotz!IMS Internet Management System. This powerful system can drive a lot of different business models, with the izotz web building tools being just one.
Are You Into Online Games?
There are lots and lots of people out there publishing online games, many of them in the Flash format. This module lets you create pages for those games, and allows you to build your own gaming website.
Make Your Own Online Email Forms
Email forms are a staple of nearly all websites. The Email Forms module lets you easily create custom email forms, collect information from users or send information out to people, and store that information in data files.
Using the Mailing List Module
Combine the Mailing List module with the Broadcast Email tool and you have a very easy way to communicate with people who sign up for one of your mailing lists.
The ISP Webmaster Module
This module will allow you to create multiple independent izotz websites. Whether you are a web designer, and ISP, or someone like the IT guy at a school district, if you need to make a lot of websites, all for different people, this module is for you. Make a BUSINESS doing izotz websites.
Using Stand Alone Webpages
All izotz modules can run as stand alone webpages. Learn how this feature can really help you use your content in ways you might not have thought about.
Create Your Own Social Network
Social networks are a fun and useful way for a varied group of people to connect, share, and interact. The new izotz Social Network module allows you to create your own private social network quickly and easily.
Getting izotz onto Facebook
The izotz app on Facebook allows you to add izotz websites and web projects to your Facebook page.
The Tao of iZotz
At first glance iZotz probably looks like one of the zillion website building tools that flood the internet highways. And on the surface it certainly is. Here's a little bit of the iZotz philosophy.
iZotz as Add-on
You can use iZotz to build a big website. But you can also use it to build add-ons to your current website. You don't need to abandon everything you already have to leverage iZotz modules into your web presence.
Using the Photo Gallery Module for Breaking News
One of the best things about the internet is how it can be so immediate. Say it, see it, post it, and everyone gets to share in it. And the Photo Gallery module can help you do that.
Building Projects Offline
When building a new project, new pages for a website, or performing a major website overhaul, use these strategies to help you make the transition from stage to live.
iZotz For Beginners
Putting things on the web using iZotz can be really easy. As your needs evolve, it can get more complicated. This introduction will give you a foundation which will make things easier for you.
The Disposable Website
Thinking about the web differently. Maybe it doesn't have to be so permanent.
Project Management Website Template
A disposable website that enables a team of people to collaborate on projects. Perfect for contractors, software developers, event planners, lawyers, or any other group of people who might need to communicate while working on a project.
iZotz Mobile iPhone
iZotz Mobile gives you complete access to your iZotz administrator through your iPhone.
WIKI
WIKI is that cool little thing you see at the bottom of many webpages that allows you to post comments about the content on a webpage. You can enable WIKI in many iZotz modules.
When to Get Another iZotz Account
You can build as many websites and pages as you want under your iZotz membership, so why would you need more than one account?
Messaging
The Messaging module allows you to create messaging applications that allow website members to send non-email messages to website adminstrators, a select list of people, or each other.
Quick Prototypes
Whether or not you are building an iZotz project, iZotz can help you shorten development time on any website project. Use iZotz to prototype your projects.
eStore
Designed to be easy to run, the eStore template lets you create online stores to sell either electronic products or hard goods, and includes a shopping cart, online payment processing, order manager, and a "specials" page.
Schedules and Calendars
The new schedule templates let you build personal and shared calendars, work schedulers, appointment managers, and all kinds of other date related projects.
Create an Online Newspaper
The Newspaper template makes it a snap to create and maintain online newspapers, magazines, newsletters, and when used with a little creative thought...highly adaptible standalone websites.
Creating a Custom Administration Page
Use custom administration pages to limit administration options, reduce training, and make administrating projects painless.
Using Friendly URL Names
When you create a new iZotz project, it gets assigned a randomly generated ID number. This ID number is then used in a URL to reach your project on the web. Using the Friendly URL Name tool you can create user friendly URL names and replace those random ID's, making it much easier to remember your project URL's.
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izotz!click - Building Online Marketing Campaigns
Landing Pages, Split Testing, and Tracking Performance

nyone who wants to do serious online marketing quickly starts running into terms like "landing page", "split-testing", "conversions", and "performance tracking". Buy any how-to book about online marketing and you'll read about how important it is to create multiple variations of your marketing webpages, test to see which ones get the best response, fine tune pages and test again to get an even better response, and so on. In other words, doing serious online marketing involves doing a whole lot more than throwing up a webpage with a form on it and hoping people fill it out. If you are serious about it...you need to PERSUADE people to take whatever action you want them to, and you need to work at making the most persuasive webpage you can. It doen't just happen automatically, and the BEST pages aren't always the pages you might expect. You have to test and test and test to get the best results.
 
Well, doing all that can be a real pain in the rear, even for experienced web developers. That's what izotz!click is all about...removing the pain involved in creating effecting online marketing programs.

Using izotz!click you can easily create multiple variations of landing pages, automatically rotate delivery of the pages to viewers, track how many times viewers take action on each page...and as a result quickly end up with extremely effective online marketing campaigns. 

What is Online Marketing?

Online marketing generally attempts to do either of the two following things, or sometimes both...

1. Increase brand awareness and educate potential customers about your products or services. This is what most websites try to do. When you visit a company website, you'll usually find information about products and services, the company, the employees, locations and so on. Usually the website will at most want you to click around and read stuff, but on most pages won't attempt to actually get you to do something more.

2. The second type of online marketing is where a webpage tries to get you to immediately take a specific action. Maybe it wants you to give up your email address, or name and address, or buy something, or click a link to go to another webpage or website. It wants you to click something...and it tries to persuade you to DO IT NOW...not later.

izotz!click is designed to help those who are doing the second type of online marketing. It helps you create webpages that PERSUADE VIEWERS TO TAKE IMMEDIATE ACTION.

What Is a Landing Page?

Landing Pages are the heart of any online marketing campaign. They are the first thing your viewer sees when they click on a URL link designed to bring that viewer to your web presence. That URL link may be a Google PPC ad, a link on a website page, a link in an email inviting someone to come see your page, a link in a social networking page, or something someone saw or heard in print media or on TV or heard on the radio. The Landing Page is what the viewer will see when they click that link.

A Landing Page is a webpage or collection of webpages that tries to persuade the viewer to take some kind of action. Maybe you'd like your viewer to fill out a form and give you their name and email address, or click a link to go to a website, or buy a product, or simply go to another page. Landing Pages are different from normal webpages in that a normal webpage usually just displays some content. The normal webpage doesn't try to get you to do anything but read. A Landing Page is supposed to persuade that viewer to take the desired action.

The problem with Landing Pages is that you rarely know what specific "persuasion" will work best to convince the most viewers to take action. Subtle changes in wording, layout, color, and graphics can make a dramatic difference in how successful the page is in getting viewers to do what you want them to do. So it's a good idea to create two or more (sometimes a lot more) variations of your Landing Page, show them to a lot of people, and see which one performs the best in getting the viewer to take action

Split-Testing for Best Performance

When you create multiple variations of a Landing Page and track which one cause the viewer to take the desired action the most times, you are performing "Split-Testing". You are trying to determine which Landing Page works the best by keeping track of how many times each page is shown to viewers, and then how many times the action is taken. After a while you have a pretty clear picture of which page works best at getting viewers to do what you want them to do.

An extremely effective simple way to run a split-testing program is to create two or three Landing Pages, show each to an equal number of viewers, and keep track of how many times each page causes the viewer to take action. After you get a clear picture of which page works best, replace the worst performing page with a new Landing Page variation and repeat the process. By doing this over and over you'll end up with Landing Pages that perform much better than what you started out with, and a much more effective online marketing effort.

izotz!Click is a tool designed to make all this easy to do. Using izotz!Click you can create multiple variations on Landing Pages, automatically rotate display of the pages to viewers, and keep track of how well each page performs in getting viewers to take whatever actions you want them to take.


Key Features in izotz!click
  • Create unlimited campaigns.
  • Create unlimited Landing Pages within each campaign.
  • Integrate your campaigns into external websites.
  • Built-in FLASH banner tool lets you build exciting FLASH splash pages, banners, and buttons.
  • Link Landing Pages to other Landing Pages to create a "wizard" application that responds to viewer input to lead them down different pathways towards a final action. This allows you to create extremely powerful Landing Page "websites".
  • Track performance statistics and see which pages work best at causing the viewer to take action.
  • Use advanced tracking keys to help understand where your traffic is coming from.
  • Use dynamic keys to create dynamic Landing Pages that integrate into PPC campaigns. 
  • Assign your own domain names and sub domain names to campaigns.
  • Built in tools help you design and build Landing Pages and page graphics.
  • Built in tools help you create custom forms to collect whatever data you want from viewers.
  • Built in Data Reporting tools help you view and export collected data.
  • Create custom Action Buttons that collect data, direct the viewer to another page or external URL, send the viewer an immediate email, or run custom scripts that connect to eCommerce pages.

Learn More About izotz!click

You can learn a lot more about the powerful features in izotz!click and how it can help you build more effective online marketing campaigns by trying out the tools. Just go to http://izotzclick.com and create a guest account. It's free for a few days. Experiment and see what you can do with it.

You can also read through the online help documentation at http://izotz.net/clickhelp/.

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