Tuesday, September 07, 2010
Features
On the iPad
Okay, we've spent the last several months exploring and developing things on the iPad tablet platform. While we don't want to sound like an Apple commercial, and we don't want to add needless volume to the noisy hype surrounding this new technology, and we don't want to sound like we've totally gone off our rocker, we do want to express our opinion...
izotz!prototype : Prototyping Large Websites
Very often the things that take the longest in any website project are creating pages, filling them with content, and organizing (then reorganizing over and over) the website architecture. Prototype is a tool designed to make that part of the process much quicker and easier, and enable non technical users to work together.
izotz!click - Building Online Marketing Campaigns
Online tools to help you build landing pages and marketing websites, split-test page performance, and create powerful online marketing campaigns.
Building Flash Websites
The Flash Website Builder module lets you create an instant flash website out of the static webpages in your izotz universe.
Wizard Module - Create Multi-step Pages to Display Info or Collect Data
Wizards have long been a powerful tool in guiding viewers through pages of information. If you are collecting info, a wizard can break a long form into user friendly steps. The Wizard Module lets you do all this.
Web Tracker Tools - Get More Out of Your Websites
Let your users tell you how you need to make your website better. The Web Tracker tool gives you real time feedback on how your visitors are using your websites. Use this information to fine tune your pages.
Want To Earn Commissions Selling Websites?
If you want to provide website building services from within your website, add this module and enable people to sign up with izotz, and collect a commission for every sign up.
Making Landing Pages
An important part of having your website work harder for you is making stand alone webpages that support your online marketing efforts. The Stand Alone Static Webpage Module can really help you do this.
Integrating Other Web Stuff Into Your izotz Universe
Most people have some kind of web presence. Some already have online stores, photo galleries, or other online things. It's not hard to integrate other websites into your izotz universe.
Why Would You Need More Than One Website?
It's hard enough to build and maintain one website, who in there right mind wants two? Or three? Or a dozen? If you really want to make the web work hard for you...
Are You Looking For the Competitive Edge in Your Business
The izotz tools are powered by a backend technology called the izotz!IMS Internet Management System. This powerful system can drive a lot of different business models, with the izotz web building tools being just one.
Are You Into Online Games?
There are lots and lots of people out there publishing online games, many of them in the Flash format. This module lets you create pages for those games, and allows you to build your own gaming website.
Make Your Own Online Email Forms
Email forms are a staple of nearly all websites. The Email Forms module lets you easily create custom email forms, collect information from users or send information out to people, and store that information in data files.
Using the Mailing List Module
Combine the Mailing List module with the Broadcast Email tool and you have a very easy way to communicate with people who sign up for one of your mailing lists.
The ISP Webmaster Module
This module will allow you to create multiple independent izotz websites. Whether you are a web designer, and ISP, or someone like the IT guy at a school district, if you need to make a lot of websites, all for different people, this module is for you. Make a BUSINESS doing izotz websites.
Using Stand Alone Webpages
All izotz modules can run as stand alone webpages. Learn how this feature can really help you use your content in ways you might not have thought about.
Create Your Own Social Network
Social networks are a fun and useful way for a varied group of people to connect, share, and interact. The new izotz Social Network module allows you to create your own private social network quickly and easily.
Getting izotz onto Facebook
The izotz app on Facebook allows you to add izotz websites and web projects to your Facebook page.
The Tao of iZotz
At first glance iZotz probably looks like one of the zillion website building tools that flood the internet highways. And on the surface it certainly is. Here's a little bit of the iZotz philosophy.
iZotz as Add-on
You can use iZotz to build a big website. But you can also use it to build add-ons to your current website. You don't need to abandon everything you already have to leverage iZotz modules into your web presence.
Using the Photo Gallery Module for Breaking News
One of the best things about the internet is how it can be so immediate. Say it, see it, post it, and everyone gets to share in it. And the Photo Gallery module can help you do that.
Building Projects Offline
When building a new project, new pages for a website, or performing a major website overhaul, use these strategies to help you make the transition from stage to live.
iZotz For Beginners
Putting things on the web using iZotz can be really easy. As your needs evolve, it can get more complicated. This introduction will give you a foundation which will make things easier for you.
The Disposable Website
Thinking about the web differently. Maybe it doesn't have to be so permanent.
Project Management Website Template
A disposable website that enables a team of people to collaborate on projects. Perfect for contractors, software developers, event planners, lawyers, or any other group of people who might need to communicate while working on a project.
iZotz Mobile iPhone
iZotz Mobile gives you complete access to your iZotz administrator through your iPhone.
WIKI
WIKI is that cool little thing you see at the bottom of many webpages that allows you to post comments about the content on a webpage. You can enable WIKI in many iZotz modules.
When to Get Another iZotz Account
You can build as many websites and pages as you want under your iZotz membership, so why would you need more than one account?
Messaging
The Messaging module allows you to create messaging applications that allow website members to send non-email messages to website adminstrators, a select list of people, or each other.
Quick Prototypes
Whether or not you are building an iZotz project, iZotz can help you shorten development time on any website project. Use iZotz to prototype your projects.
eStore
Designed to be easy to run, the eStore template lets you create online stores to sell either electronic products or hard goods, and includes a shopping cart, online payment processing, order manager, and a "specials" page.
Schedules and Calendars
The new schedule templates let you build personal and shared calendars, work schedulers, appointment managers, and all kinds of other date related projects.
Create an Online Newspaper
The Newspaper template makes it a snap to create and maintain online newspapers, magazines, newsletters, and when used with a little creative thought...highly adaptible standalone websites.
Creating a Custom Administration Page
Use custom administration pages to limit administration options, reduce training, and make administrating projects painless.
Using Friendly URL Names
When you create a new iZotz project, it gets assigned a randomly generated ID number. This ID number is then used in a URL to reach your project on the web. Using the Friendly URL Name tool you can create user friendly URL names and replace those random ID's, making it much easier to remember your project URL's.
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Making Landing Pages
Using the Stand Alone Static Webpage Module

f you are serious about making your website work harder to support your organization or business, you'll soon start to hear about "Landing Pages". Landing pages are special webpages that viewers typically see not by clicking a link in your website navigation menus, but through some other path.  They are a vital and critical tool when it comes to getting more out of your web presence, and something that you will want to spend some time learning how to effectively use. The Stand Alone Static Webpage Module makes it easy to create landing pages.

For example, if you do a special promotion of some kind, and advertise it in the media, you'll probably want to give people a special address directly to a webpage that has been created specifically for your promotion. The page they come to is the "landing page". It's not permanent, and it probably won't be integrated into your website. It's custom designed for your special promotion.

Or if you use a Pay-Per-Click thing like Google or Yahoo to promote your website or organization, you'll want to tie those clicks to pages that have been specially designed to help your viewer do whatever it is you want them do. Again...they click into a "landing page".

The homepage of your website is a landing page, and sometimes that's what  you want people to see. But more often, especially as you begin to get more sophisticated with your internet presence, you'll want to design carefully crafted landing pages that you can use to better provoke the viewer to take action. Maybe you want them to buy something, give you their email address, view some information, or click away to another webpage...whatever it is, you'll generally want to use a specially designed landing page that usually is not a part of your main website.

That's where the Stand Alone Static Webpage Module and the Wizard Module comes in.

These modules lets you create webpages that aren't necessarily a part of your website. They can be, but more typically you'd use them to create pages that have a special purpose, a unique appearance often different than your website, or may in fact be totally unrelated to your primary web presence. In other words, you can use these modules to easily create landing pages.

Using the Stand Alone Webpage Module

Click the Add Module icon on the administration toolbar, and select the Stand Alone Static Webpage module. The page will be created, and you then use the standard webpage editor to add whatever content to the page you need. That's it.

Once complete, you probably will want to give it either a Friendly URL or an HTML webpage name before you start handing it's URL out to people or posting it on google or in your PPC system.

Using the Wizard Module

You can use the Wizard Module to create a more complex landing page that drives visitors through a series of "wizard" screens, either presenting simple information or optionally collecting information from the user as they move through the wizard.

Click the Add Module icon and select the Wizard Module. Then use the editing tools to create steps and form fields if necessary. You can have as many steps as you want.

The Wizard Module is a very powerful tool for creating advanced landing pages where you need to guide viewers through a lot of information, or want to break up long forms into several pages.

Useful Resources

Creating and using effective landing pages is probably one of the most useful and important things you can do to make the web work harder for you. There are several resources in the izotz Library that will teach you a whole lot more about it than we could ever do here. It's well worth a few dollars to get a couple of these books and spend a few hours at least understanding some basic concepts. I guarantee you that if you do, your website and web presence will dramatically improve.

If you only have time for one book, this is probably the best one that we've seen...

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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